Lifetime's "How to Look Good Naked"
Premiere Tune-In Promotion
January 2008
Times Square, Los Angeles, Miami...

When Revolution Marketing needed a production team to execute the program encouraging tune-ins for the debut of "How to Look Good Naked" (featuring Carson Crestley), Burkley House got the call.

The initiative consisted of three phases and took place in fourteen markets with the largest calls to action taking place in LA, Miami and NYC.

180 women marched on Times Square to announce the arrival of "The Body Perception Revolution".

Executed for Revolution Marketing